Struggling writer Matt Spenser (Bill Travers) and his wife Jean (Virginia McKenna) find themselves the owners of a cinema in a small town through an inheritance. Hoping to sell the theater for the money, they arrive to find it run-down and operated by an eccentric staff, including ticket-taker Percy Quill (Peter Sellers). Hoping to make the best of a bad situation, the couple attempts to run the cinema with comic results. Just as they are about to write off the theater as a loss, a plan is hatched by the doorman/handyman to save the business.